Smirnoff Future Fresh

Welcome to the world of Smirnoff Future Fresh – a revolutionary music platform that seamlessly blends the realms of music and culture, paving the way for emerging talent in the Australian music scene. Embracing the future, we will proudly showcase six exceptional artists who will have the incredible opportunity to share the stage with some of Australia's hottest acts: Genesis Owusu, Mallrat, and Young Franco.

Mark your calendars for a series of electrifying Smirnoff Future Fresh headline shows taking place between April and August 2024. These not-to-be-missed events will serve as the launching pad for the next wave of Australian music talent.

Join us as we celebrate the fusion of sound and culture, championing the rise of Australia's musical trailblazers with Smirnoff Future Fresh

Entries to Smirnoff Future Fresh have now closed. Stay tuned for announcements on upcoming shows, and the exceptional talent that will be taking the stage.

And for fans, find out more about tickets and on sale dates here soon.

FUTURE FRESH SHOW 2: MALLRAT @ THE TRIFFID // BRISBANE // THU 30 MAY tickets available HERE.